the Website
Behind
Website Management Newsletter, Sent Every Friday
Behind the Website is a weekly newsletter sharing practical, hands-on insights from ongoing website management
We manage 30+ active websites, handle 1,000+ updates over time, and have maintained live sites for 4+ years, achieving 95%+ client retention through ongoing subscriptions. These are the insights and practices we bring straight to your inbox.
What you’ll find inside every week
Fixing common website issues
1
Outdated pages, broken links, messy navigation, slow load times, or malfunctioning forms, we share the practical fixes most businesses need but often overlook.
Content and layout improvements
2
Key adjustments to structure, messaging, and page flow that guide visitors and clarify your business offering.
We reveal the checks, tweaks, and decisions that keep websites running smoothly, the same practices that help us manage 30+ sites efficiently.
Behind-the-scenes management insights
3
Tools and workflows we rely on
4
From performance and SEO monitoring to backups and updates, we share the systems that make website management repeatable and reliable.
Guidance for growing websites
5
Advice on keeping your site aligned as your business, services, and content evolve, based on over 4 years of hands-on website management.
Why we write this newsletter
Most websites don’t struggle because of design. They struggle when no one is actively looking after them.
Behind the Website exists to:
Make website management clearer and easier to understand
Share the perspective you’d get from a trusted partner managing 30+ live websites
Help business owners feel confident in their website decisions
Show what ongoing website care looks like in practice
It reflects the same philosophy behind our Website Monthly Support, shared openly, every Friday.
Your partner in website management. Get expert support every Friday.
“There are so many powerful tweaks, insights, and strategies that make a website perform better, things most businesses don’t have time, tools, or access for Behind the Website brings those insights straight to you!”
Alin
Web Designer & Client Relations, Hening Studio
(I write this newsletter every week just for you!)
